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At the same time as Pride celebrations take place all over the world, the FIFA World Cup is being hosted in Russia, one of over 70 countries where same-sex relations are not allowed.
In the face of this, a small group of creative activists from Brazil, Spain, Russia, The Netherlands, United Kingdom and United States have teamed up to create a one-of-a-kind-jersey. A global symbol of equality and acceptance.
Despite growing interest, women's sports suffers from a vicious cycle of lack of investment due to lack of coverage leading to lack of viewership. Ally set out to break this cycle and prove all the doubters wrong.
“We increased our media investment with CBS to help make it happen, delivering the first action in our promise to watch the game, change the game,”
Ally’s chief marketing and PR officer Andrea Brimmer.
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