At the same time as Pride celebrations take place all over the world, the FIFA World Cup is being hosted in Russia, one of over 70 countries where same-sex relations are not allowed.
In the face of this, a small group of creative activists from Brazil, Spain, Russia, The Netherlands, United Kingdom and United States have teamed up to create a one-of-a-kind-jersey. A global symbol of equality and acceptance.
In the early days of the pandemic, there was a bit of confusion around how far apart we needed to be from each other while in public.
While the media was beginning to talk about social distancing, we launched a collection of iconic albums covers redesigned to illustrate what the ‘right distance’ of 6 ft should look like. All while raising the importance to stop the spread.
Helped drive the understanding of what social distancing should look like.
Shared and supported by music icons.
#6FeetCovers became a movement with artists across the world designing their own 6 feet covers.
$0 budget gaining global media coverage in over 30 languages.
